A new generation of artistes are rocking the
entertainment scene and smiling to the bank,
A wind of change is currently blowing across the
music industry in Nigeria. A new order championed
by young, vibrant and talented artistes has
emerged.
Today, the young artistes are giving the older and
established stars a run for their money. These new-
wave superstars now rub shoulders with the same
artistes whom they once looked up to or chose as
role models.
Apart from competing with the ‘old guards’ in terms
of income and expenditure, they are often
nominated for major
music awards in similar
categories.
Multinationals and telecommunications outfits, as
well as other major events sponsors, have realised
that the younger generation of music artistes
represent the future of entertainment in Nigeria.
With a good number of them aged between 20 and
25 years and a few others barely clocking 30, the
sky seems to be the limit.
Many of the emerging stars are not just rich; they
flaunt their
wealth at every given opportunity. It
seems that the rewards for their modest efforts at
making many Nigerians happy are without limit and
they always come in the form of luxury mansions,
sold-out concerts, huge fan base, state-of-the-art
cars, bestselling albums, multi-million naira
endorsement deals, chattered flights, big budget
videos, custom-made outfits, ‘bling bling’ and
generous airplay on terrestrial TV stations.
Tiwasblog presents six young music stars that have
taken the music scene by storm.
Wizkid
At 23, Ayodeji Ibrahim Balogun, a.k.a Wizkid, leads
the pack. A string of endorsement deals, including
one from MTN, has placed him on the list of big
earning music artistes in Nigeria. At present, he is
the highest paid Pepsi Ambassador in Africa and he
lives in a N140m choice home in Lekki, Lagos.
Wizkid’s personal cars include a N14.6million
Porsche Panamera, N10m BMW X6, N6million blue
Volkswagen convertible and a Hyndai Sonata.
The talented singer, songwriter and performer has
emerged one of Nigeria’s hottest music acts, seven
years after he broke into the Nigerian music scene.
The last child in a family of six, Wizkid began to sing
at the age of 11. Like new wine, his performance
matured with age. His talent has taken him to
different parts of the world and seen him perform
alongside world class artistes, such as Chris Brown,
Akon, and Young Jeezy, and Kardinal Official.
The young man’s fortunes improved in 2012, a few
months after he released his Superstar album. As
expected, his rating soared in the same year and
he was named the second most influential Nigerian
artiste on Twitter, an enviable position which clearly
reflected his growing popularity.Wizkid’s position on
the African music chart was further justified after he
made it to the Channel O/Forbes List of Bankable
African Artistes. Mentioned alongside big weights
like Don Jazzy, Psquare, D’banj, he was placed ahead
of Tuface Idibia, on the list.
Olamide
Olamide Adedeji, aka Badoo, has succeeded in
filling the vacuum created by the death of rap
sensation, Dagrin. The alternative rapper, who has
redefined the word Razz as the new cool, has been
dubbed the ‘king of the streets. He recently signed
a multimillion naira endorsement deal with the
makers of Ciroc Ultra Premium vodka.
For the self acclaimed ‘Voice of the Street’, who
grew up in the Bariga area of Lagos, fame did not
come cheap. He fell in love with rap music at a
tender age and was always visiting renowned
producer ID Cabasa’s music studio in his school
uniform.
Today, Olamide hobnobs with some of the industry
big names, especially D’banj. Pictures of both
artistes surfaced online and their close relationship
gave room to speculation that he had been signed
on to the seld-styled Koko Master’s record label.
The rapper’s hit songs comprise Jale, Street Love,
Jesu O kola, Durosoke, Stupid Love, First of All and
Ilefo Illuminati. His forthcoming album titled
‘Baddest Guy Ever Liveth’ will be released in
October.
Today, the 24-year-old star acquired a brand new
2013 Range Rover Sport. He also topped the
winners list at the 2013 Nigerian Entertainments
Awards in New York, US, with three awards.
Ice Prince
Twenty-six-year-old Ice Prince lives like a true
superstar. A proud owner of a 2010 model of
Bentley GT, a Range Rover SUV, among many
others, the Chocolate City Records ‘golden boy’ is
also a BET Awards winner. Since his first single
‘Oleku’ was released, he has witnessed a meteoric
rise to the top.
He gained international recognition after beating
2face Idibia to the Best International Act Award at
the BET Awards. He recently relocated from his
apartment in Palm Groove Estate, Lagos to a bigger
apartment in the Ogudu area, after completing a
mansion in his hometown, Jos. The buzz around him
got louder after he appeared in Yvonne Nelson’s
‘House of Gold’ alongside Ghanaian actor, Majid
Michael.
Dammy Krane
At 19, this 2face Idibia protégé is the youngest of
the pack. He hit the limelight after signing on
2face’s Hypertek Records in 2012. He started
singing when he was eight years-old in the toddlers’
choir in church. By the time he clocked 11, he was
already a back-up singer for other artistes. His
mum, who is currently based in the US, manages a
number of Fuji artistes.
Long before he put out an official single, music
video, or inked a record deal, he had over 4,000
followers on twitter. With his hit singles, My Dear
and Ligali, the artiste known for his melodic voice,
engaging lyrics and exciting genre of alternative
music has collaborated with the biggest names in
the industry.
Burna Boy
Burna Boy made newspaper headlines after reports
emerged that he sold the marketing rights to his
debut album, ‘Leaving an impact for eternity’ for
N10m to popular Alaba music and movie marketer,
Uba Pacific.
The album is also said to have made a record sale of
40,000 units on the day of its release.
The singer has the backing of his grandfather,
Benson Idonije, who was the manager of the late
Afrobeat legend, Fela Kuti.
Burna Boy officially broke into the music industry in
December 2010 when he moved back to Nigeria
from London and has remained a household name
in Port-Harcourt. But, it wasn’t until June, 2012,
when he made a cross-over to the Lagos music
scene with his mid-tempo Summer Jam, Like to
Party. He is a Globacom Ambassador.
Davido
At 20, David Adeleke, popularly known as Davido, is
one of the most popular young artistes in Nigeria.
The singer drew the attention of millions of music
fans when he introduced himself as Omo baba
olowo in his hit song titled Dami duro. Translated
from Yoruba to English language, it means ‘son of a
rich man’.
Davido, whose father, Dr. Deji Adeleke, is the
chairman of Keplo-Pacific Energy Pacific, a company
that is involved in banking, steel, power and energy,
found his way to the top as if with the snap of a
finger.
The youngster, who is not afraid to boast about his
father’s wealth, always causes a stir on Twitter with
his controversial tweets.
So far, he has won some international awards and
performed at various shows within and outside the
country. He is also the face of MTN Pulse.
Davido’s personal collection of exotic cars comprise
a silver 2012 Honda Accord, a 2012 Hyundai Sonata,
which he won for being ‘Next Rated’ at
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